Books in Spotlight

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I was first introduced to the work of Karen Taylor Bass indirectly from the exceptional job she did with promoting one of my favorite multifaceted artists Ms. Jill Scott at the offset of her career and throughout.
I was directly introduced to her after listening to a blogtalkradio podcast interview between her and Pam Perry where she was the featured guest.  At the time she was promoting this book and I was so impressed by what I heard, I ordered the book, did further research on her and began following Karen on Social Media. She is definitely an influencer in her field of interest Public Relations.

About the Author (from Amazon.com):

Karen Taylor Bass Karen Taylor Bass has created strategic public relations, branding, and marketing campaigns for corporations, celebrities, athletes, and entrepreneurs. Taylor Bass named Top 20 PR and Brand Expert to follow @ Twitter at ereleases.com. Taylor Bass is an author, public relations coach, mommy commentator and brand consultant. She has been featured and quoted in numerous media outlets: The Nate Berkus Show; NBC Today New York; NBC-10! (Philly); WKYW-AM; WDAS-FM; BET News; CNN.com, MSNBC; Fox-TV Chicago; CBS-NY; Jezebel.com; Café Mocha Radio (nationally syndicated); Newdsay; Heart & Soul; Black Enterprise; The Network Journal; Essence; Ebony; Madamenoire.com; The Grio.com; Philadelphia Daily News; Philadelphia Tribune; New York Daily News; and countless others. Taylor Bass’ ability to visualize the big picture and develop short and long term initiatives while developing and cultivating niche markets makes her the undisputed PR Expert. Learn more about Taylor Bass at www.taylormademediapr.com, www.karentaylorbass.com, and www.thebrandnewmommy.com.

BOOKS: Public Relations, Marketing, Advertising and Branding (Offline and Online)

• You Want Caviar But Have Money For Chitlins: A Smart Do-It-Yourself PR Guide For Those On A Budget – Karen Taylor Bass
• Blogging Heroes: Interviews with 30 of the World’s Top Bloggers – Michael A. Banks
• Guerrilla P.R. 2.0 – Michael Levine
• Facebook Era, The: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara C. Shih
• Marketing for Dummies – Alexander Hiam
• Advertising For Dummies (For Dummies (Business & Personal Finance)) – Gary Dahl
• Branding For Dummies (For Dummies (Business & Personal Finance)) – Bill Chiaravalle
• Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy. – Maria Veloso
• Emotion Marketing – Claire Brand
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly- David Meerman Scott
• The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage – David Yale
• Public Relations Writing: Form & Style (with Errata Sheet) – Doug Newsom and Bob Carrell
• The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design – Patrick Mcneil

BOOKS: Leadership/Business, Personal and Relational Development

• Communicating Effectively for Dummies (For Dummies (Computer/Tech)) – Marty Brounstein
• Consulting For Dummies (For Dummies (Business & Personal Finance)) – Bob Nelson
• Approval Addiction: Overcoming Your Need to Please Everyone – Joyce Meyer
• The Difference Maker: Making Your Attitude Your Greatest Asset – John C. Maxwell
• Claim Your Victory Today: 10 Steps That Will Revolutionize Your Life – Dr. Creflo A. Dollar
• Successful Family : Before The Ring (The Successful Family) – Dr. Creflo A. and Taffi L. Dollar
• Positioned for Promotion: How to Increase Your Influence & Capacity to Lead – Mac Hammond
• Talent Is Never Enough: Discover the Choices That Will Take You Beyond Your Talent – John C. Maxwell
• Failing Forward: Turning Mistakes into Stepping Stones for Success – John C. Maxwell
• The 17 Essential Qualities of a Team Player: Becoming the Kind of Person Every Team Wants – John C. Maxwell
• Be a People Person: Effective Leadership Through Effective Relationships – John C. Maxwell
• Today Matters: 12 Daily Practices to Guarantee Tomorrow’s Success – John C. Maxwell
• 8 Steps to Create the Life You Want – Dr. Creflo A. Dollar
• The Confident Woman: Start Today Living Boldly and Without Fear – Joyce Meyer
• The Burden Of Freedom – Dr. Myles Munroe
• Battlefield of the Mind Devotional: 100 Insights That Will Change the Way You Think – Joyce Meyer
• Reposition Yourself: Living Life Without Limits – Bishop T.D. Jakes
• Power Thoughts: 12 Strategies to Win the Battle of the Mind – Joyce Meyer
• The Everyday Visionary: Focus Your Thoughts, Change Your Life – Jesse Duplantis
• Winning in Troubled Times: God’s Solutions for Victory Over Life’s Toughest Challenges – Dr. Creflo A. Dollar
• The Burden Of Freedom – Dr. Myles Munroe